Gaw Van Male Working


	. • Click to go to main working page	Gaw Van Male: 707 252-9000 Mike Barker x2345 mike@gawvanmale.com	Technical Contact: Steve Garson or Eric Wojan Garson Design Services 707 428-1743 mail@garsondesign.com

Corporate Identity Manual & Logo Usage
Click link for pdf. Size 1.4mb
4723GVMaleCorpID081605.pdf

The specifications in this manual have been established by Gaw Van Male to ensure the correct usage of the official symbol with logotype in all possible forms of visual representation.

The adherence to the corporate identity is intended to give a uniform and clear image to the general public that results in the appropriate professionalism of our company.

The guidelines cover usage of the logo in stationary, promotions, signage and advertising. Any deviation from the presented logos, to include structure, should be approved by
Dean Kackley
at Gaw Van Male
707 252-9000 x2358
dkackley@gawvanmale.com

Technical assistance should be obtained from the graphic design studio:
Steve Garson or Dan Fein at
Garson Design Services
707 428-1743
mail@garsondesign.com

Note:Color variations are to be expected when viewed on different monitors. Printouts from your laser or inkjet printer will also vary in color depending on machine and color profiles within your software. The only true guide is the Pantone Matching System used for offset printing which is noted on the following logo usage sheets.

The following are for CLIENT usage and to send via email to vendors.
_____________________________________

Gaw Van Male
The following is the official color usage for the Gaw Van Male logo. Consult the company corporate ID controller or the graphic design studio for technical questions. If client is paying the printer, client is responsible for the results. Proofs before printing are highly recommended.

• Instructions to place logo in Word/Excel/WordPerfect

LOGOS
PRIMARY LOGOS • Web • Spot Color • Process Color • Black & Grey • Black Only		COUNSELORS AT LAW • Web • Spot Color • Process Color • Black & Grey • Black Only
LAW THAT WORKS • Black in diff. file formats

PRIMARY LOGOS
NOTE: To be used on official/legal items that need the full name. DBA Gaw Van Male (plus!) Smith Myers & Miroglio PLC. IE: Stationary, Signature Blocks and Pleading (Blue) Covers & Backing.

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Web Quality (lo-res)
Note: Do not use the above logo, for display only!
Web Color
Taupe / PMS 619: Hex Code 91884E
BlueViolet / PMS 2748: Hex Code 514883
RGB Colors
Taupe Coated: R 155, G 143, B 46
Taupe Uncoated: R 140, G 133, B 85
BlueViolet Coated: R 3, G 31, B 115
BlueViolet Uncoated: R 75, G 78, B 133
Note: You may have to experiment with these RGB mix numbers depending on your final output.

Spot Color
Note: Do not use the above logo, for display only!
• Spot color files are setup for uncoated, please revise if needed
Spot colors are:
Taupe: PMS 619 U(ncoated) or 619 C(oated)
BlueViolet: PMS 2748 U(ncoated) or 2748 C(oated)
For usage on stationary, specialty items, t-shirts.
4723GVMlogoSpotClr.ai 72kb
.. Illustrator format
4723GVMlogoSpotClr.fhd 40kb
.. Original Freehand file
4723GVMlogoSpotClr300dpi.jpg 40kb
.. JPG format Print resolution at 2.625" wide
4723GVMlogoSpotClr72dpi.jpg 16kb
.. JPG format Screen resolution for web
4723GVMlogoSpotClrFH.eps 124kb
.. EPS format from Freehand

Process Color
Note: Do not use the above logo, for display only!
Process colors are (on coated paper):
Taupe: c00.0/m06.00/y100.0/k47.0
BlueViolet: c100.0/m76.0/y0.0/k18.5
For usage on full or 4 color process ads, etc.
4723GVMlogoPrcsClr.ai 70kb
.. Illustrator format
4723GVMlogoPrcsClr300dpi.jpg 87kb
.. JPG format Print resolution at 2.625" wide
4723GVMlogoPrcsClr72dpi.jpg 12kb
.. JPG format Screen resolution for web
4723GVMlogoPrcsClr.eps 104kb
.. EPS format from Freehand

Grey (& Black)
Note: Do not use the above logo, for display only!
Grey is a 50% Black
4723GVMlogoGrey.ai 61kb
.. Illustrator format
4723GVMlogoGrey.fhd 28kb
.. Original Freehand file
4723GVMlogoGrey300dpi.jpg 29kb
.. JPG format Print resolution at 2.625" wide
4723GVMlogoGrey72dpi.jpg 5kb
.. JPG format Screen resolution for web
4723GVMlogoGreyFH.eps 129kb
.. EPS format from Freehand

ALTERNATE LOGOS
NOTE: To be used on non-official/legal items that don't need the full name. DBA Gaw Van Male only without: Smith Myers & Miroglio PLC. IE: All advertising or items promoting GVM like Ads, Brochures, Presentation Folder, Website.

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Web Quality (lo-res)
Note: Do not use the above logo, for display only!
Web Color
Taupe / PMS 619: Hex Code 91884E
BlueViolet / PMS 2748: Hex Code 514883

Spot Color
Note: Do not use the above logo, for display only!
• Spot color files are setup for uncoated, please revise if needed
Spot colors are:
Taupe: PMS 619 U(ncoated) or 619 C(oated)
BlueViolet: PMS 2748 U(ncoated) or 2748 C(oated)
For usage on stationary, specialty items, t-shirts.
4723GVMlogoSpotClr.ai 72kb
.. Illustrator format
4723GVMlogoSpotClr.fhd 40kb
.. Original Freehand file
4723GVMlogoSpotClr300dpi.jpg 40kb
.. JPG format Print resolution at 2.625" wide
4723GVMlogoSpotClr72dpi.jpg 16kb
.. JPG format Screen resolution for web
4723GVMlogoSpotClrFH.eps 136kb
.. EPS format from Freehand

Process Color
Note: Do not use the above logo, for display only!
Process colors are (on coated paper):
Taupe: c00.0/m06.00/y100.0/k47.0
BlueViolet: c100.0/m76.0/y0.0/k18.5
For usage on full or 4 color process ads, etc.
4723GVMlogoPrcsClr.ai 62kb
.. Illustrator format
4723GVMlogoPrcsClr.fhd 28kb
.. Original Freehand file
4723GVMlogoPrcsClr300dpi.jpg 31kb
.. JPG format Print resolution at 2.625" wide
4723GVMlogoPrcsClr72dpi.jpg 5kb
.. JPG format Screen resolution for web
4723GVMlogoPrcsClrFH.eps 130kb
.. EPS format from Freehand

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Grey (& Black)
Note: Do not use the above logo, for display only!
Grey is a 50% Black
4723GVMlogoGrey.ai 61kb
.. Illustrator format
4723GVMlogoGrey.fhd 28kb
.. Original Freehand file
4723GVMlogoGrey300dpi.jpg 29kb
.. JPG format Print resolution at 2.625" wide
4723GVMlogoGrey72dpi.jpg 5kb
.. JPG format Screen resolution for web
4723GVMlogoGreyFH.eps 129kb
.. EPS format from Freehand

COUNSELORS AT LAW

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GVM Logo WEB
Web Quality (lo-res)
Note: Do not use the above logo, for display only!
Web Color
Taupe / PMS 619: Hex Code 91884E
BlueViolet / PMS 2748: Hex Code 514883

Black
Note: Do not use the above logo, for display only!
4723GVMlogoBlack.ai 61kb
.. Illustrator format
4723GVMlogoBlack.fhd 28kb
.. Original Freehand file
4723GVMlogoBlack300dpi.jpg 31kb
.. JPG format Print resolution at 2.625" wide
4723GVMlogoBlack72dpi.jpg 6kb
.. JPG format Screen resolution for web
4723GVMlogoBlackFH.eps 129kb
.. EPS format from Freehand

For logo usage please open spec file below first:
4723GVMlogo3Kspecs.pdf 192kb
.. LTW Logo Spec Sheet

4723GVMlogo3K.ai 40kb
.. Illustrator format
4723GVMlogo3K.jpg 43kb
.. JPG format Print resolution at 6.25" wide
4723GVMlogo3K.pdf 200kb
.. PDF format
032108

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Client is paying printer directly and is responsible for their results, the digital file from GDS is sold, “as is”. It is highly recommended that client obtain appropriate proofs from printer, before final printing, for their inspection and approval. GDS will be happy to assist you in looking at those proofs to advise you on their correctness._032702

Garson Design Services • 707-428-1743 mail@garsondesign.com